Cinematic Photography

I was waiting to get dinner with a friend at Joe’s Shanghai, which has always been my favorite Chinese restaurant in New York City. I had some time to kill, so I figured there was no better way to spend it than wandering through Chinatown at night with my camera. The neighborhood comes alive after dark in a way that feels completely unique. The neon signs glow, the sidewalks stay busy, and everything moves with this constant pulse. I wanted to capture that energy, so I leaned

Scroll through any social feed today and it’s all noise — bright, sharp, fast. But the images that stop people, even for a second, are the ones that feel  like a scene from a film. They carry mood, atmosphere, and story. That’s what I mean when I talk about cinematic photography  — it’s less about perfection, more about presence. When I’m shooting a campaign, I think like a filmmaker. Every brand has a tone, a pace, a visual rhythm. My job is to find it and translate it into